All About the Trending Skill - Video Marketing.
As simple as it may sound video marketing is the use of videos to promote and market a product or a service, which increases engagement on digital portals or social media channels. Also, it helps to educate a certain amount of masses or your consumers or customers and reach a huge audience with a fresh medium. In a recent study, it was found that people spend most of their time watching videos online. 80 percent of the video marketers say that the video has been an effective tool to generate new leads. It has increased 2 percent from the year 2021 and since the year 2018, it has had an impressive growth of about 5 percent. To encourage someone to purchase something, video can be a great help more than written content. Huge companies have created some viral video advertisements to make people purchase their selling products as it is evident that people are interested more in video content as it is more reliable. Video marketing strategy means the strategy to use videos in such a